Willow Floral Design
Willow is a haven where every bloom holds the power to transform ordinary moments into extraordinary memories. Its mission is to transform your daily life by surrounding you with the enchanting, vibrant, and fragrant beauty of fresh flowers and believe that every day should be filled with acts of love.
Brand Identity
Our primary goal was to design a gentle and feminine visual identity.
Being in an industry typically reserved for special occasions the goal was to create a brand strategy that aligned with everyday accessibility. This resulted in a contemporary identity that focuses on gentle messaging, photography that show flowers in everyday life and an holistic brand identity that welcomes their customers into their flower filled world.
Brand Goal
